Although abortion is prohibited in Korea, this statistic exhibits that the nation has one among the highest rates amongst member international locations of the Organization for Economic Cooperation and Development (OECD). However, In South Korea, the rate is substantially lower-below 20 p.c. However, the burden of stopping pregnancy has long fallen on women in Korean society, who typically have to turn to more serious strategies such because the morning-after pill or abortion. However, what makes the SAIB Premium Condom particular is that in contrast to different condoms that are geared toward males, condoms by SAIB are created by women specifically for the feminine inhabitants. In line with a survey by the World Health Organization, not only do greater than 60 p.c of Korean girls not use any contraception in any respect, many additionally rely on their intercourse partners for beginning control; they do not independently sustain with contraception or even insist on their companions using condoms.

Being excluded from the branding and advertising and marketing of condoms has left Korean girls more susceptible to undesirable pregnancy and STDs, until now. The majority of condoms available in the market are made out of the identical materials-latex rubber- and have related levels of high quality with regard to performance. Maybe he can have his question answered. The statistics might simply mirror how usually most younger males can obtain orgasm, with or with out a accomplice. Specifically, Korean males consider condoms a denial of intimacy and a sign of distrust, claiming that when girls ask to use them, it “kills the mood.” Making the problem more difficult is that from the woman’s perspective, only males are allowed to determine contraception methods, making a scenario through which when ladies provide their own condoms, they are seen as sexually promiscuous or impure. The foremost condom manufacturers within the Korean market at the moment are produced and designed solely for male shoppers.

SAIB’s goal clients are of their 20s and 30s: urban and contemporary girls who’re smart, empowered, impartial, confident and unafraid to stand up for his or her beliefs; thoughtful customers who care about substances and design; acutely aware shoppers who choose to buy natural, truthful-trade, organic, and cruelty-free vegan products; responsible customers who’re considerate about their very own health, the surroundings and the message behind the brand. The message behind SAIB is straightforward: embracing women’s sexuality by normalizing its notion. SAIB has chosen to make use of this new technology of pink in its branding and packaging, because it perfectly aligns with the company’s design direction: embracing femininity whereas redefining it. She went on to check Landscape Architecture and Industrial Design at the University of Canberra. The brand SAIB and its design embrace fashionable femininity: a new sort of womanliness that defies still-lingering conventional notions of femininity. The brand name “SAIB” (/seiv/) is an inversion of the word “BIAS,” signaling an overturning of the gender “bias” in Korea to be able to destigmatize women’s engagement with sexual exercise. In actual fact, according to the World Economic Forum’s 2017 Global Gender Gap Report, South Korea ranked 118th out of 144 nations when it comes to gender equality, just below Ethiopia and Tunisia and only above a couple of Middle Eastern international locations.

A socially oriented firm, SAIB additionally encourages women to debate their sexual experiences more openly to advertise a tradition of communication and acceptance in Korea. The model hopes to convey a message of equal duty in the case of contraception and sexual health, and encourages girls to take the initiative. SAIB avoids creating extravagant advertising hype for its product and especially works to eliminate the usage of exaggerated rhetoric in its message. It is a straightforward but fashionable design and message that resembles female beauty manufacturers as a substitute of existing sexual wellness manufacturers, utilizing verbal and visual expressions that resonate with girls and the problems most related to them. The brand SAIB and its design are extensions of the company’s mission to destigmatize unfavorable perceptions around women’s sexual wellness and around ladies exercising sexual agency. The brand encourages them to engage in open discourse about sexually biased gender roles and stigmas as well as their very own sexual enjoyment and health.